Feb 4, 2019 • 33M

The Persona Zoo

Michael Schofield
 
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"The user experience is a metric." Brief high-level practical design strategy thinking and strategy by Michael Schofield.
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In this episode of Metric, we pick up where we left off in 65: Mazes and Monsters and hit the user archetypes known as whales, fish, and barnacles - the persona zoo! We start with a travelogue about visiting creepy Facebook in Menlo Park. Eventually we delve into jobs to be done and critique of personas.

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