Expertise isn't so much the result of talent as it is experience. Applying a methodology to a design problem over and over again refines that method, our understanding of it. Good methodology holds-up to the scrutiny of folks coming to it for the first time, but good user experience design is the result of a good methodology in the hands of someone familiar with it.
The Customer Journey - A Kata
The Customer Journey - A Kata
The Customer Journey - A Kata
Expertise isn't so much the result of talent as it is experience. Applying a methodology to a design problem over and over again refines that method, our understanding of it. Good methodology holds-up to the scrutiny of folks coming to it for the first time, but good user experience design is the result of a good methodology in the hands of someone familiar with it.