Join Rebecca Blakiston -- author of books on on usability testing and writing with clarity; Library Journal mover and shaker -- as she talks shop and makes the case for content strategy, using active and authentic voice, removing unnecessary words, writing meaningful titles/headings, using parallelism, and more.
Our volunteer expert
Rebecca Blakiston (@blakistonr) is the team lead for Web Design & User Experience at the University of Arizona Libraries. She is the author of two books: Usability Testing: a Practical Guide for Librarians, and Writing Effectively in Print and on the Web: a Practical Guide for Librarians. She's also the Chair of the University Libraries Section, Association of College and Research Libraries (ACRL ULS). In 2016, she was named a Library Journal Mover and Shaker.
She's super. We've had beers.