Mar 21, 2017 • 18M

Personas, Jobs to be Done - oh, and LITA

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Appears in this episode

Michael Schofield
"The user experience is a metric." Brief high-level practical design strategy thinking and strategy by Michael Schofield.
Episode details

Recently, LITA embarked on a big persona-making project in order to better align their services to the needs of their members, the results of which they just revealed. This provides a solid talking point to introduce conceptual problems with personas and introduce a potentially better-suited approach: jobs to be done.

  • 00:43 - LITA created a bunch of personas

  • 2:14 - What does LITA actually want?

  • 3:39 - Personas are more noise than signal

  • 5:37 - Personas are best as a demographic snapshot

  • 6:05 - The User Story

  • 7:35 - The Job Story

  • 8:04 - Jobs to be Done

  • 11:36 - So what jobs do LITA personas need done?

  • 14:04 - What should LITA do, then?

  • 15:44 - Support Metric:

  • 16:42 - How to enter for our giveaway: a copy of Practical Design Discovery by Dan Brown.

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