Recently, LITA embarked on a big persona-making project in order to better align their services to the needs of their members, the results of which they just revealed. This provides a solid talking point to introduce conceptual problems with personas and introduce a potentially better-suited approach: jobs to be done.
Personas, Jobs to be Done - oh, and LITA
Personas, Jobs to be Done - oh, and LITA
Personas, Jobs to be Done - oh, and LITA
Recently, LITA embarked on a big persona-making project in order to better align their services to the needs of their members, the results of which they just revealed. This provides a solid talking point to introduce conceptual problems with personas and introduce a potentially better-suited approach: jobs to be done.